In the new film 'La Mission' the street tough ex-convict Che Rivera played by Benjamin Bratt has to overcome his alcoholic past to win back the love of his estranged son after beating and disowning him for being gay.

The film's producers are releasing the movie in Las Vegas this weekend in conjunction with the Nevada Coalition Against Sexual Violence to create awareness about sexual assault and violence prevention in the community and to highlight what a man's role is in preventing violence of all kinds.

So what is a man's role in preventing violence? We talk with two violence prevention activists and two stars of the film.

GUEST
Andrea Sundberg, Exec Dir, NV Coalition Against Sexual Violence
Erica Alexander, plays 'Lena' in "La Mission"
Jeremy Valdez, plays 'Jes' in "La Mission"